Our Mission

Who are we?

For us, people are at the heart of everything we do – both as guests and as employees.
Together, we create unforgettable experiences in the mountains, full of enjoyment, nature, and joie de vivre.

We are proud to be part of the Serfaus-Fiss-Ladis region – committed, warm-hearted, and with a genuine passion for what we do.

Become part of our family and help us shape the future of the mountains!

We are...

  • A family-oriented company, both internally and externally!
  • Professionals in what we do!
  • A railway, catering, and service company that creates experiences and enjoyment in the mountains.
  • A provider of services and products of the highest standard for the Serfaus-Fiss-Ladis destination.
  • A company with a high level of expertise.
  • Responsible for ensuring that the overall image of “mountain sports” remains positive.
  • Nature and landscape conservationists (ecology – we take a progressive approach to resources and support landscape conservation)
  • Promoters of our region!
  • The driving force behind our region – so that others can also step on the gas
  • The most important service provider for our region. We ensure capacity utilization in both summer and winter
  • Partners in solving infrastructural challenges
  • Promoters of sports, culture, and agriculture
  • Responsible for creating prospects for our younger generations
  • Responsible for further expanding and promoting “tourism”
  • Responsible for generating “new guests”

CEO's

Mag. Michael Schöpf

CEO

  • Head of Cable Car Division

  • Strategic Corporate Management

  • Corporate Communications

  • Project & Infrastructure Product Development

  • Innovation, Digitalization & IT

Martin Pregenzer

CEO

  • Head of Gastronomy
  • Marketing & Sales
  • Sustainability

Management team

Thomas Kronawetter

Operations manager

  • Operations manager of Möseralmbahn, Sonnenbahn, Fridriollift, Poschilift, 
    Pedruslift und Förderbänder,
  • Duty Operations manager, Project development, construction management
  • Facility Management

Georg Köhle

Operations manager Bahnen Südseite

  • Operations manager Waldbahn, Puinzbahn, Rastbahn, Sattelbahn, Möserlift und Wonnelift,
  • Duty Operations manager, 
  • Blasting supervisor

Philipp Kathrein

Operations manager Bahnen Nordseite

  • Operations manager of Schönjochbahn, Almbahn, Schöngampbahn,
    12er Bahn und Schönjochlift
  • Duty Operations manager

Sarah Mayr

Duty Operations manager

  • Duty Operations manager
  • Operations manager of Sommer-Funpark

Martin Kaplja

Gastronomy Director

  • Employee management
  • Employee recruitment
  • Training
  • Apprenticeship program

Philipp Kaschutnig

Duty Gastronomy Director

  • Employee Management
  • Employee Hiring

Daniel Frizzi

Head of Marketing & HR and Product Development, Assistant to the CEO

  • Press, Events, Marketing
  • Data Protection Officer
  • HR
  • Product Development and Projects

Thomas Kirschner

Slope and construction management

  • Head of slope rescue, metalworking shop, and workshop
  • Construction manager for slopes and snowmaking
  • Coordination of slope preparation
  • Blasting officer

Christian Zangerl

Bike und SFL Shop Management

  • Management, coordination, and organization of bike park (summer) & SFL Shop (winter)

Marcel Vögele

Deputy Operations Manager and Snowmaking Manager

  • Snowmaking management
  • Coordination and control of snowmaking 

Lorenz Gspan

Head of Electrical Engineering

  • Head of Electrical Engineering, Pyrotechnics
  • Fire Safety Officer

Sonja Pregenzer

Ticket office, SFL shop & information center

  • Management & Organization Cash desk, SFL shop, information center